Third-Party Online Advertising

2012-04-04 13:45:47 Writer:admin From: View:0 Comments 0 Record

Trust is a cornerstone of our mission at CBS Interactive. We are committed to gaining and maintaining your trust by following a core set ofPrivacy Principles.

Trust is a cornerstone of our mission at CBS Interactive. We are committed to gaining and maintaining your trust by following a core set ofPrivacy Principles.

Some of the advertisements you see on CBS Interactive Web Sites are delivered by third parties who also collect information throughcookies, web beacons, and other technologies

&160;about your online activities, either on our Web Sites or across the Internet, in an effort to understand your interests and deliver you advertisements that are tailored to your interests. These third parties include advertisers, advertising agencies, and ad networks that may collect information when you view or interact with one of their advertisements.

Third parties that currently collect information on our Sites for the purpose of serving you with advertising tailored to your interest include, but are not limited to,Atlas,BlueKai,DoubleClick,EyeWonder,Google,Mediamind,Audience ScienceandPointroll. These companies may offer you a way to choose not to have your information used for advertising purposes. You can find more information by clicking on the company names above and following the links to each companys web site.

In addition, some of these companies are members of the Network Advertising Initiative (NAI), which offers a single location to opt out of receiving tailored ads from member companies. To discount dental insuranceopt out of information collection by NAI member companies, or to obtain information about the technologies they use or their own privacy policies, please visit theNAI consumer opt out page.. In the UK, the Internet Advertising Bureau (IAB UK) has developedGood Practice Principles for Online Behavioural Targeting. More information and an opt out page to manage online behavioral advertising preferences with IAB UK member companies are available

Please note that if you choose to opt out of having your information used to deliver advertisements tailored to your interests, you will continue to see advertisements on our Web Sites, but these advertisements may not be as relevant to you.

CBS Interactive does not have access to the information these third parties may collect about your interests to deliver relevant advertising to you, and the information practices of these third parties are not covered by this Privacy Policy.

In addition, CBS Interactive works with third parties to help us track the ads that are delivered to you, in particular to control the number of times you receive the same ad, and to analyze the effectiveness of advertising on the CBS Interactive Web Sites. Third parties that use cookies, web beacons and other technologies to help us with traffic measurement, research and analytics includeOmniture,Comscore,NielsenandConfirmIT. We do not share contact information with these third parties.

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